About Phuket Tours Direct

Phuket Tours Direct Co. Ltd. is a licensed, locally based tour agency founded in 2011 and certified by the Tourism Authority of Thailand. As Phuket’s leading online tour agency, we’ve helped hundred of thousands of visitors discover the best of the island through high-quality, hand-picked tours.

Over the years, we’ve partnered with numerous tour operators and gained the experience to carefully filter out those that fall short. Today, we only work with the most professional, reliable, and experienced operators in each category — so you can book with confidence.

Thanks to our high booking volume, we receive exclusive deals from top operators — savings that we pass directly on to you. That’s how we consistently offer the best tour prices in Phuket.

Why Book With Phuket Tours Direct?

Best Price Guarantee

As one of the largest local sellers of tours in Phuket, we negotiate deals few agencies can match. Our prices are transparent and competitive — no hidden fees, no gimmicks. Many websites claim to offer the lowest prices, but often add hidden costs like national park fees or transport charges at checkout.

We do things differently. On every tour page, we clearly list all fees upfront — so there are no surprises when you book.

Beware of websites advertising suspiciously low prices. These can be outdated, misleading, or even scams. Street vendors may offer lower prices, but often for inferior tours with poor operators. And some online tours may cater exclusively to certain groups (e.g., Chinese or Russian tourists), leaving others out of place.

Proven Reliability

We’ve been on TripAdvisor since 2011, earning hundreds of genuine reviews — the vast majority rated Excellent or Very Good. That’s why we were proud recipients of the TripAdvisor Certificate of Excellence in 2017, 2018, and 2019 (before the program paused during the pandemic). Most local tour agencies aren’t even listed on TripAdvisor. That means they face little accountability — they can offer poor-quality tours with no consequences. Some even publish fake reviews with reviewers who have no posting history. We encourage you to check the authenticity of reviews and trust verified, consistent feedback.

Curated Tour Quality

We’ve spent over a decade listening to our customers and improving our tour offerings. If a tour receives repeated complaints, we remove it from our listings — simple as that. Many agencies don’t bother because they lack long-term customer relationships or review platforms. When you book with us, you’re not just buying a tour — you’re tapping into years of local insight and customer feedback to get the most out of your Phuket experience.